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On this episode of the Bourbon Friday Show we had the opportunity to talk with Sarah Schlafly, Co-Founder and CEO of Mighty Cricket, about her recent product launch and ‘cereal’ entrepreneur journey.

Approachable and Sustainable Protein

It takes 1,700 gallons of water to produce 1 pound of beef and nearly 700 gallons of water for a pound of chicken. By that measure, these two popular protein options won’t be able to sustain the predicted population of 10 billion people by 2050.

Though soy protein is a decent alternative—clocking in at 5 gallons of water per pound, there is still one better: crickets. Only one gallon of water needed to produce one pound of cricket protein—making it one of the most sustainable food sources.

Better yet, cricket protein is higher quality than beef, which is commonly considered to be the highest quality protein consumed in the western world, due to its high amino acid content.

“In addition to the protein, you get vitamin B12, you get five times more Omega-3s than salmon and three times more iron than spinach… it is a nutrition powerhouse,” says Schlafly. While insects may be a common staple for many around the world, it definitely seems more daunting to others who’ve never eaten them before, as Dustin McKissen discussed recently in an article on Inc.

This is why Mighty Cricket recently launched several products that have all the benefits of crickets, but with finely ground cricket protein instead of whole insects. With the options of oatmeal, pancakes, waffles, or regular cricket protein powder, Mighty Cricket has made eating healthier and sustainably much more attainable.

To purchase any Mighty Cricket products, or to learn more about the nutritional benefits, go to https://cricketcereal.com/shop/.

Bourbon Innovation

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The Bourbon Friday show livestreams every Friday at 4:30pm (CT) from T-Rex.

As always, the Bourbon Friday team does their best to choose a fitting drink for the occasion.

The bourbon for this week is Four Roses Single Barrel. Additionally, this week the Bourbon Friday team was able to find a product that lends itself very well to many of the Mighty Cricket offerings: syrup.

Sweet Sophie is a maple syrup aged in Four Roses barrels right here in St. Louis. Due to the aging process, this syrup is unlike others with its smoky flavor coming from the char on the oak barrels.

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Megan McDonnell is the Marketing and Communications Manager for Tenacity, an open source web development agency based in St. Louis. Originally from Kansas City, Megan graduated from St. Louis University in May 2017 with degrees in Communication, Marketing, Spanish, and Graphic Design. Besides managing all marketing and communication efforts for Tenacity, she also covers the Bourbon Friday Show hosted weekly by EQ, Tenacity, and Connect Marketing.