The Bourbon Friday Show with SalesMentour STL

Estimated reading time: 2 minute(s)

On this episode of the Bourbon Friday Show we had the opportunity to talk with Josh Schwartz and Nick Robison, co-founders of SalesMentour STL, about their plans to create a sales accelerator in St. Louis.

Priming Sales Skill Development in St. Louis

SalesMentour STL started a couple of years ago with one goal in mind: to build better sales talent in St. Louis.

“The city of St. Louis is primed and ready to have this explosive growth,” says Schwartz, “we believe that you have to have awesome sales teams and if you’re having an awesome sales team, you’re going to drive revenue and if you can drive revenue, you’re going to drive valuations. So if you can drive valuation, you’re going to get more funding and it’s going to drive economic growth.”

To achieve this, SalesMentour STL has been hosting sales skill focused events in the St. Louis area.

Their most recent event ‘Scaling Up Your Sales Team’, was their first event of 2019. The event provided great networking opportunities and actionable insights on sales enablement, coaching, tools and tactics to get your sales skills and team to the next level here in St. Louis.

Beyond hosting events SalesMentour STL has been collaborating with EQ to put together business development and sales training articles. They’re also gearing up to present a full-day of programming at the EQ Leadership Labs at MDMC 2019 this April 15th and hope to also roll out a program for providing workshops in sales placement later this year.

If you or anyone on your team is interested in partnering with or attending any SalesMentour STL events, visit their LinkedIn or Facebook pages.

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Bourbon Innovation

As always, the Bourbon Friday team does their best to choose a fitting drink for the occasion. The bottle this week was Old Forester.

Old Forester made a name for itself in 1870, through the ingenuity of George Garvin Brown, who worked as a pharmaceutical salesman at the time. Adapting his sales skills to a new market, Brown, started looking for ways to differentiate his product from all the other bourbons on the market.

The solution? He decided to sell his bourbon in sealed glass bottles. An innovation that has lasted ever since; having been applied to most all bourbons sold today.