STL Sitter Allows You To Book A Babysitter Instantaneously: Date Night, Anyone?

Morgan Clark's startup finds an easier way to connect parents to qualified sitters in the STL area.

Estimated reading time: 2 minute(s)

In March of this year, Clark, a 26-year-old St. Louis native, launched a local, full-service babysitting agency with comprehensive online capabilities—a first in the area. And in the last six months, STL Sitter has grown, so much so that it is moving its offices into CIC on October 1.

STL Sitter Founder Morgan Clark Photo: Jeannie Liautaud Photography

“STL Sitter is growing through word of mouth,” says Clark. “When our clients are happy, they refer their friends.”

STL Sitter is inspired by Clark’s experience working as a babysitter for Sitting Made Simple, a local babysitting service in Columbus, Ohio, founded by Amanda Knapp. Sitting Made Simple focuses on providing exceptional childcare to local families, and Knapp also created an interactive website making it easy for parents to book a sitter. Clark was so intrigued by the business model that she began interning for Knapp and quickly realized it was something really unique.

“I saw this business concept take off in Columbus. I saw the families that benefited; I saw sitters that put themselves through school through babysitting,” Clark says. “And I think St. Louisans deserve all of those same benefits!”

What makes STL Sitter different than other online agencies out there, Clark says, is that it is so much more than a website.

“With our software, clients have the ability to book a sitter almost instantaneously. There is really nothing like that in the country.”

As for the booking process? It’s pretty simple: Parents pay a one-time $50 registration fee, create a profile, choose the time and date for the service, browse available sitters and pay a booking fee. The sitters can be booked for the same day or months in advance. As for the vetting process, STL Sitter has done all the work. Through extensive interviews, background and driving record checks, references and CPR certification checks, parents can be assured that their children will be in the care of a safe and qualified sitter.

Clark’s enthusiasm and determination are evident, as is her business savvy. Her father is a small business owner, like his father before him.

“There is a huge sense of pride in owning your own business and also a huge sense of responsibility, she says. “I love that every day is something different.  A new challenge, a new beginning, new opportunities. Ups and downs and everything in between. It’s truly exciting.”

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Jackie's two biggest passions in life are writing and travel, and she is grateful to be able to combine both into a profession that she loves. A storyteller at heart (with a Masters in Counseling and Psychology), she enjoys digging deep, getting to know people and businesses, and helping them tell their unique stories.