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Makeena, a technology platform that connects natural products brands to shoppers across all retailers and social media, announced last week that it has purchased CommonKindness.com, which includes intellectual property, a repository of more than 150 leading brands and a network of 11.5+ million monthly visitors. The acquisition positions Makeena as the largest natural products coupon company in the US and the second largest grocery coupon platform by number of available coupons, following Coupons.com.
Makeena, founded by Karen Frame (CEO) and technology co-founder David Farber, is headquartered in Boulder, Colorado. As part of the current (Spring 2017) Prosper accelerator class, the company currently operates out of T-REX in Downtown St. Louis.
Makeena’s technology offers brands and retailers proprietary data, including critical business analytics and shopper data profiles. With Makeena’s technology, brands can receive real-time customer behavioral information that identifies new distribution opportunities, geographic demands, retailer preferences and product popularity. The free location-enabled mobile app gives shoppers the ability to quickly find products that meet their dietary needs (i.e., gluten-free, lactose free, peanut free, etc.) and lifestyle preferences (i.e., organic, vegan, fair trade, etc.) while saving money.
“As consumers continue to value healthy and sustainable products, we see a great opportunity to connect leading health and wellness brands to a vast network of new customers,” said Karen Frame, CEO and Co-Founder of Makeena. “With this acquisition, we’re well positioned to expand our network to provide data that will drive purchase behavior to “good” brands and generate brand-loyal buyers.”
CommonKindness.com, co-founded by Sarah Schloemer and Andrew Martin–whose successes include being a Top Women in Grocery Award recipient, and founding chairman of Smartfood and Annie’s–is a free grocery coupon website that eliminates coupon loading and change costs, charging brands only for coupons redeemed, and donating 20% of revenues to nonprofit organizations of the shopper’s choice.
“This is an exceptional strategic decision as Makeena shares the same passion and values for connecting brands, shoppers and charities in our communities. This work will be amplified with Makeena, especially with a visionary like Karen Frame at the helm,” said Sarah Schloemer, Co-Founder of CommonKindness.com. “Our other division now operates under the name Creative Kind Group, which will remain in California and continue to offer its proprietary systems and services to create and grow purposed brands.”
Makeena looks to add to her staff presence in St. Louis. Frame originally hails from Champaign, Illinois.