Estimated reading time: 1 minute(s)
“We’re used to companies being a single voice. But to succeed in digital, you have to become a social company now. You need everyone to evangelize the company on your behalf.”
Jonathan Allen is always working on the next chapter. And in the world of digital brand publishing, the next chapter happens every day. As President of digital storytelling agency, Longneck & Thunderfoot, Jonathan and his team use stories to connect brands with their target audience. Their unique approach to crafting and sharing stories is what sets L&T apart in a crowded market of emerging “content marketing” firms.
In this episode of STL Community Cast, Jonathan shares his own story, which began in the U.K. and is currently set in St Louis. His path to startup success has been anything but linear, with ups and downs along the way. You know, like any good story.