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100 People in 100 Days: Market Validation the Solopreneur Way |

October 8, 2015 @ 6:00 pm - 7:00 pm

Many entrepreneurs, innovators and companies rush to build the latest, greatest and coolest “it” out there. They race to the finish, forget to validate their market and experience low demand. Keisha Mabry, the Director of Innovation at College Bound, was tasked with validating an ed tech software in 100 days. 100 people and 100 days later, she had a renewed business model canvass, redefined target market, renovated technology and revamped sales and marketing strategy. Learn from her tactical approach, her aha moments, her don’t do moments and how
nshe utilized the community to rehabilitate a product on a shoestring budget.