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A line of touch screen purses designed to give women a safe place to keep their phones has exceeded $1 million in sales in its first year.
Save the Girls Touch Screen Purse Company was started in 2017 by Tami Lange, who became concerned when she noticed that her sister-in-law, a breast cancer survivor, was storing her phone in her bra.
Realizing there had to be a safer alternative, Lange quit her full-time job and designed a purse that allows women to access the touch-screen functions of their phones from the purse itself.
The company has grown exponentially in the past year and has projected an estimate to make $1.1 million by the end of 2018. It currently offers nine styles of vegan, animal-cruelty-free purses in a variety of colors, with unique designs to appeal to women of all ages.
As part of their socially conscious mission, the company donates 10 percent of profits to breast cancer research.
“The reception has been phenomenal!” Lange says. “People love the story of how an average citizen came up with a new idea because of her sister-in-law wearing her phone in her bra.”
Lange, whose background is in the food manufacturing industry, brings some refreshing practices, like shipping on demand and flexibility in styles and colors during shipping.
She also takes an aggressive approach to multimedia marketing, equipping retail and wholesale customers with social media content and live videos to share with their friends and customer base.