Conversational AI Platform nativeMsg Powers RCS Campaign for Farm Journal

Estimated reading time: 2 minute(s)

Farm Journal Media, the nation’s leading business information and media company serving the agricultural market, has announced the launch of Rich Communication Services (RCS) messaging utilizing the nativeMsg platform and leveraging the award winning wireless network of U.S. Cellular.

To learn more about RCS, check out the forthcoming Future of Messaging event which will be hosted at Innovation Hall on 16th Janury, 2019, from 5:30pm.

U.S. Cellular, the fifth-largest full-service wireless carrier, has launched RCS Business Messaging, the next generation of enterprise messaging, on the Google RCS Platform.

“RCS stands to upgrade today’s business messaging experience by powering communications that are more interactive and engaging than ever before,” said Todd Parker, Head of Business Development, Carrier Messaging, Google. “We are pleased to have CLX and nativeMsg working in conjunction with Farm Journal Media to provide new ways for U.S. Cellular customers to get timely, useful agricultural information via RCS.”

App-Like Experiences Delivered Via Carriers

U.S. Cellular is highlighting the power of RCS Business Messaging with Farm Journal Media. Farm Journal Media reaches the rural America audience with more than 44 million touchpoints each month driven from a collection of 23 websites, 10 publications, three radio programs and three television shows.

For many years, Farm Journal has leveraged both SMS and MMS messaging to communicate with their customers. Now with RCS, they can better engage, notify and support their customers with more rich, personalized messaging in the future.

“We’re excited to be first to bring this new technology to our agricultural audience. It greatly enhances our mobile messaging offerings while supporting our advertisers with new communication options and advanced metrics,” said James Arnold, vice president of digital for Farm Journal Media.

Farm Journal is using RCS to make it easy for their users to opt-in to specific information services, such as local weather, market reports, or USDA news reports, and to personalize those services to their individual needs.

“Technology is revolutionizing agriculture in many ways,” Arnold said. “Communications is no different. Enhancing the clarity and creativity in how we are reaching our farmers and ranchers helps them do a better job feeding the world.”

Conversational Interfaces

The conversational interface logic for this RCS powered campaign was developed by nativeMsg, a technology provider based in St. Louis and Chicago, using their automated, omni-channel messaging platform. The nativeMsg platform enables simple touch suggested responses to drive real-time conversations, in a chat or messenger style interface that also includes image, audio and video media files, to create unique and personalized messages for consumers.

“We are excited to transform Farm Journal’s messaging experience to RCS and allow them to increase engagement with subscribers offering a richer content experience,” said Brian Stafford, CEO, nativeMsg. “RCS is an integral piece of the media industry playbook going forward and we are thrilled to see Farm Journal as an early adopter.”

RCS business messaging promises enterprises and brands next level engagement with their customers by boasting a rich and highly dynamic toolkit that will allow businesses to be more innovative in their customer communications. RCS messaging offers an app-like experience without costly app building and on-going maintenance requirements.

To learn more about RCS, check out the forthcoming Future of Messaging event which will be hosted at Innovation Hall on 16th Janury, 2019, from 5:30pm.