Margot Gerould

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Margot Gerould is a Content Manager and St. Louis Correspondent at Longneck and Thunderfoot, a brand publishing agency with offices in New York and St. Louis. She writes about the impact of innovative ideas and startups on the St. Louis region and beyond.

From Collaboration to Product Validation: An Interview with SentiAR CEO Jim Howard

Jim Howard is no stranger to entrepreneurship. Since the early 90s, Howard has worked in a number of startups across the pharmaceutical and technology industries, eventually landing in St. Louis in 2004 with Pharmacy...

From Science Research to IoT Device Design: Plant Analytics Startup Grows With Arch Grants

When Dr. Nadia Shakoor discovered the lack of availability and the prohibitive costs of plant data collecting devices on the market, she considered her options. She could invest in one of the current options...

From Norway to St. Louis: An Entrepreneur’s Journey

IT buff and go-getter Geir Karlsen is on a lifelong mission to expand his knowledge — of everything from business acumen to cultural differences.“In the process of becoming an entrepreneur, I realized that I...

It Takes a Village (and Universities Directly Engaging the Startup Ecosystem) to Retain Talent...

On the subject of talent retention, every city finds it a challenge to compete with the bright lights of major tech centers like San Francisco or New York. But St. Louis has proven that...

Universities in St. Louis Are More Engaged Than Ever In the Startup Ecosystem

At their recent event, Merge Summit, Emily Lohse-Busch, Executive Director of Arch Grants, discussed the role of solid research and support of entrepreneurship from local universities.While business and academia haven’t always gone hand in...

Diagnostics Tool Developer Secures $1M in Funding to Detect GI Disease

For life sciences startup Geneoscopy, successful fundraising meant finding creative applications for their technology, accepting and implementing feedback, and lots of stool samples.

Arch Grants Global Startup Competition Entrants: Get Ready for Transformative Feedback

Successful startups know the value of “failing faster” – that is, recognizing errors or opportunities for improvement early and course-correcting until they achieve their goals. But it isn’t always easy to take feedback in...

Creator Platform for Private Label Fashion Designers is Reclaiming Threads of St. Louis’ History

Most entrepreneurs would not launch a company with two businessmen from different corners of the globe and little industry experience. Tiffany Chimal is not most entrepreneurs.In the spring of 2016, a young woman with...

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